B2B Marketplace UX
Led discovery and redesign for a Series B fintech platform, shipping in 8 weeks with +35% engagement lift. Role: Principal Designer
Read case study →Design that creates delight
I craft intuitive interfaces for growth-stage teams. 2,972 projects shipped.
Last updated 2026-06-06 18:36 UTC. See my work →
Featured Work
Mobile App for Healthcare
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Solo Designer
Read case study →Customer Portal Redesign
Built a remote collaboration tool with focus on async-first workflows and team communication. Role: Design Director
Read case study →What I do
Product Definition
From concept to spec, we validate direction through research
UX/UI Systems
Pixel-perfect interfaces across web. I ship detailed wireframes
Design Direction
Scale design practice. I offer critiques
Trusted by
Exceptional designer who balances creative vision with pragmatism. Worth every minute of collaboration.
— Marcus Reid, Chief Product Officer, Healthcare Marketplace
In just months, took our product from fragmented wireframes to a cohesive launch. Highly recommend.
— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Pre-Seed Venture
Let's work together
I'm booking for retainers. 2026 cycles are in high demand.
Writing
On Design Systems That Actually Stick
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Design Decisions Under Uncertainty
I've audited 6,143+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
The Product Manager's Design Problem
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.